INTO OUR WORLD

AT THE STUDIO IN AMSTERDAM, DISTRICT OUD-WEST, WE DESIGN, CREATE, CHALLENGE THE IDEALS OF FASHION TO ALLOW FOR A MORE FORWARD THINKING APPROACH TOWARDS OUR PLANET AND A WAY TO BETTER COLLABORATE WITH ALL THE PEOPLE AT THE ATELIERS PRODUCING OUR CLOTHING.

          TIMELESS 

          WHAT DOES TIMELESS MEAN TO US AS A BRAND?

FINDING A BALANCE BETWEEN A DESIRE FOR ORIGINALITY AND SIMILARITY WHILST BEING AN INVESTMENT FOR LIFE THAT WORKS NOW AND LONG TERM, OUR INTENTION FOR OUR PIECES ARE TO LAST AS LONG AS THE LIFECYCLE OF THE ITEM.

          TAKING GOOD CARE OF EACH PIECE IS OUR MANTRA.

 

     SILHOUETTES 

WE BELIEVE IN CREATING EFFORTLESS SILOUETTES THAT GIVE THE WEARER A SENSE OF A FRESH TAILORED STYLE. THE DETAIL IN OUR PIECES ARE OFTEN REFERENCES FROM MENSWEAR WHILST THE SILHOUETTE SHAPES ARE FEMININE AND CRISP.

 

 

    NATURAL ORGANIC FIBRES

BETTER ON THE PLANETARY SYSTEM, REDUCING PESTICIDES, REDUCING AND TRYING TO ELIMINATE HARMFUL FERTILISERS IN OUR SOILS, OUR FAVOURITE FABRIC IS OUR EUROPEAN HEMP, WHILST ALSO CHOOSING ORGANICALLY TRACED NATURAL FIBRES, COTTONS AND LINENS. OUR JERSEY IS TENCEL MADE FROM WOOD PULP. 

  

 

 

 

 

 

 

 

 

 

 

         DETAILS

WE AIM TO KEEP OUR FOCUS ON DETAIL AT THE VERY FOREFRONT OF THE BRAND, A NICE EXAMPLE IS OUR CHOICE NOT TO WORK WITH ZIPS BECAUSE THEY DON'T DECOMPOSE, SO OUR BUTTONS ARE PLANT BASED AND OUR INTERLINING IS LOCALLY WOVEN, FREE FROM PLASTICS. 

 

        SEASONLESS

WE ARE SEASONLESS IN OUR STYLE, OUR WORLD IS FOREVER CHANGING AND WE FIND OURSELVES REACHING FOR A RANGE OF DIFFERENT PIECES THROUGHOUT THE CHANGEABLE WEATHERS. WE ALSO CREATE PIECES THAT CAN BE LAYERED AND PLAYFULLY STYLED. OUR COLOUR PALETTE IS ALWAYS MORE MONOCHROMATIC, NATURAL AND OFTEN EARTHY. 

   MADE TO ORDER

ALL OF OUR PRODUCTION IS CURRENTLY MADE LOCALLY IN THE NETHERLANDS BY EXPERIENCED TAILORS. ONE OF OUR PARTNERS IS ATELIER MADE HERE IN THE NORTH OF AMSTERDAM, A TAILOR'S CO-OPERATIVE OF EQUAL MEMBERS WHO COME FROM PARTS OF THE WORLD WITH A STRONG HERITAGE IN GARMENT MAKING. WE BELIEVE IN A TRANSPARENT EQUAL WAY OF WORKING AND SUPPORT ALL OUR TAILORS BEING PAID A FAIR LIVING WAGE. ALL OF OUR PRODUCTION IS MADE-TO-ORDER WITHIN 4-6 WEEKS.

 

 

   OUR FUTURE GOALS

TO FURTHER EXPLORE IN OUR DESIGNS A FULL VARIETY OF NATURAL FIBRES AND FABRICS THAT ARE PUSHING THE EXISTING BOUNDARIES OF FASHION. 

 

 

CREDITS 

CREATIVE DIRECTION |  VALERIE VAN DER WERFF

PHOTOGRAPHY |  ANNE TIMMER