Community is at our core and we believe that by building this together through collaboration we strengthen and develop our ideals to represent better ways of living by our values.

Our unique branding was designed by Amsterdam based graphic designer Alex Araez. He took our brief to represent our community by breaking up the letters of our brand and created a pattern that honours each and every person that has contributed to making these pieces possible.

From the beginning of our journey we decided that in order to be a part of the urgent shift that needs to happen in order to slow climate change we must focus on environmental and social connection within our collection.

As a fashion brand we have a responsibility to do good things throughout the entire production of our clothes and we believe this is fundamental to creating a society that feels connected.

The following images are taken from Alex's sketchbook of the design process to best describe how our branding took shape from name through to the wider community we represent